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Uphams Corner Street Fair 2012 - Festive, Fun and Good for Business


August 18 Street Fair Deemed a Success

Uphams Corner Street Fair 2012While the rain threatened to keep the crowds away, many businesses insisted on opening their stores to the sidewalk and invited the passersby to shop and talk and get to know them.  From the Strand Theatre down to Dudley Street and down Dudley to Monadnock Street, shoppers checked out the merchandise, visited the eateries and thanked Officers Marie Miller and Kenny Grubbs for the free ice cream cups.

Max MacCarthy from Uphams Corner Main Street said:  "Overall the Street Fair went well.  Paraiso Restaurant was the fullest I have ever seen it. And this is their one year anniversary. It was packed and that was good for them. Unfortunately because of the rain, a lot of the businesses did not put out their merchandise. " 

He was particularly pleased with how the event planning group had located businesses in clusters, thereby drawing crowds to specific locations.  "Having a cluster around the restaurant and another around the Strand worked really well." The "Popup" businesses / groups at the Strand included Singh's Roti and Laura's Restaurant, both with tasty ethnic food - also Avon, the Bird Street youth and JayPix Photography.   Another business (from New Bedford) was located just outside Paraiso Restaurant.

Down at Mario's (Dudley and Wendover) was a table setup with snow cones, popcorn and cotton candy.  It was supposed to have been located at the Check Cashers as a visual link between the Strand and Paraiso but the rain changed everyone's mind.  The BPD ice cream truck visited both "popup" locations, first at Paraiso then at the Strand.

Two Major Events in One Day

Because DSNI had rescheduled their Multicultural Festival to the 18th from the 11th (also because of the threat of rain), two MAJOR events took place in Uphams Corner on the same day. 

Was that good?  According to Max, "It turned out well.  On the other hand, he sees a different perspective.  "It probably would have been better to schedule them on separate days. They don't necessarily compete with each other but if they are on separate days, there will be opportunity for cross promotion." 

Uphams Corner Street Fair 2012 What Max is alluding to is how many opportunities the Uphams Corner community and business district have to promote themselves.  Two large events in August would have provided a greater chance to advertise the multicultural nature of the community as well as the stable and growing business district.

Temporary or "Popup" Businesses outside the Strand

According to Max, "The big-ticket take away has to do with Ricky, owner of Singh's Roti Shop."  Both he and Ricky see a big opportunity to do a temporary or pop-up business near the Strand.  The sidewalk space is big and a vacancy there provides additional storefront.

Bottom line?  According to Max, "There would've been more people at the Street Fair if it weren't raining. Overall, was a very public event which is what we wanted."  This author can attest to how much fun everyone seemed to be having.  It was not a day of ordinary shopping where shoppers passed each other without acknowledgement.  Rather, the festive nature of the businesses seemed to contribute to a sense of community, all of us together. 

xxUphams Corner Street Fair 2012 Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012
Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012
Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012
Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012
Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012
Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012
Uphams Corner Street Fair 2012 Uphams Corner Street Fair 2012

Posted: August 23, 2012     Nancy J Conrad


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