|One of the fastest growing areas of digital media mangement is known as "digital curation" or "content curation." |
Working very much like the traditional art curator, the digital curator
selects digital assets (text, images, video, etc) from a potentially
wide range available on the web, held privately, generated from scans,
etc and presents the information to a narrow / broad targeted audience for
Anna loves antique cars. She uses Scoop.it to search for digital
assets related to antique cars - pricing, shows, restoration, beautiful
images, history, etc. She sends out the collection of information
as her magazine called "Anna Loves Antique Cars" using Facebook
and Twitter. Since most of her friends also like antique cars,
this is a win-win situation.
Digital content curation consists of selecting, preserving,
maintaining, collecting and archiving digital assets. Sounds a
bit complex and burdensome, but in practice, digital curation is just a
clerical process of aggregation and re-presentation - simple but
- Searching takes time
- Reviewing takes time
- Capturing the link and creating an attractive presentation is error prone and time-consuming
- Can only promote one link at a time !!
In the case of Uphams Corner News, the need for a digital curation tool(s) could not have been greater.
- Since our inception, UCNews has sought to serve as a
hub for information about events and news, not all of which is
proprietary to our organization. Some are press releases and
others are articles from other local media such as the Boston Globe,
Herald and Dorchester Reporter.
- In Spring 2012,UCNews began the series: "Links from Around the Globe" on the topic of "Sustainable Planet," broadly interpreted.
HELP was needed with these tasks for a couple reasons.
- While our goal is to present a broad range of
relevant news, almost as if it were a smorgasbord, doing this by
embedding "plain links" into text accomplishes almost nothing.
What is needed to attract anyone's attention is an image.
- Taking the time to summarize an article with image,
or to create a new webpage limits the time available for fresh UCNews
Content Curation Tools - All Newbies
Enter the world of Content Curation Tools including Storify, Paper.li and Scoop.it.
After reviewing the capabilities and restrictions of each of these tools, UCNews identified a clear winner - Scoop.it!. Founded in 2010, Scoop.It! describes itself as a "power publishing tool."
What Scoop.it helps you generate (almost effortlessly) is a fresh
publication - a digital magazine - with content in support of your
selected "theme or topic." While most (many) of the
articles point to already existing articles, you can enter your own
text as well.
- Define one or multiple topics - so far UCNews has two: Greater Uphams Corner and Sustainable Planet.
- Each topic is the foundation for a fluidly changing and
updated digital magazine fully under our control.
- Behind the scenes, Scoop.it feeds us related articles
from the web (based on keywords you provide) for our daily / weekly
- Log in and click the "curate" button to review the
proposed articles. Want to feature one of the articles?
Click the "Scoop it" button.
- Have a specific article in mind on the web? Use the
"scoop.it" browser add-on.
- Each use of the "scoop.it" function adds another article to the newspage, fully published.
Tailoring the Information
Each use of the "Scoop.it" function presents to the curator key
information associated with the article including title, description
and image. Change anything to suit the magazine's information
needs - title, description or image. What cannot be changed
(obviously) is the article being scooped. Scooped articles remain
in the magazine until the curator removes them.
Publishing to your Readers
There are two ways to provide readers access to the publication.
- Use social media to promote the primary link to the magazine. Doing so opens to the full set of articles.
- Embed HTML (a tailored "iframe") into your web page
to provide inline access to the magazine. Tailoring options
include how many of the top (most recent) articles to present (instead
of the entire page of articles), whether to scroll through the articles
(animated) and how quickly to scroll (seconds). Clicking on any
article opens it in a new browser window.
How Successful has it Been?
How successful have the first couple days of use been? The jury
is still out (technical issues) but the process appears to be simple;
it works every time and (most importantly) it generates a good-looking
The technical problem continued to occur when the link was provided
through an IFRAME, so that was removed and replaced by direct links to
the actual Scoop.It pages.
Following are documented examples which highlight "news" that would
ordinarily have taken hours to include in UCNews or which would have
been excluded (no time).
|Google notifies UCNews of an article from the Arlington Patch about a first
grader who was selected to appear in Jose Mateo's Nutcracker which will
be showing at the Strand starting December 24. Cool.
Ordinarily, that would never have been included for Uphams Corner readers. But with Scoop.it, why not include
an article about an Arlington youth who WILL be on the Strand Theatre's
stage in December. Open the article and "Scoop it." Done.
|Tweet from Joel Green
|Joel Green tweets about an upcoming transportation hearing which is
also highlighted in the Green Dorchester Blog. Open the blog page and
That still does not give direct information about the
event because it is buried in an inline link on his page. So open
the PDF flyer and "Scoop it." We learn that Scoop.It can capture
the web link, not the image or the text because it is a PDF. So
software to capture the entire PDF as an image (doesn't matter the size
of the resulting image), upload and add
text to the article description. Done.
status of the Bakersfield Arms "problem project." Discover two related
articles published by the Boston Herald. Open
each and "Scoop them." Done. Nothing could be simpler.
|Hyde Jackson Square Main Street sends out an email describing an
event. Open that page to the Constant Contact web page and "scoop
are NO plagiarism or copyright infringement issues because the original
article is being opened. What Scoop.It is adding to the
publishing process is a "layer of introduction" to the articles
For the readers, your content curated magazine presents articles in an
easily digestible format - headline, description and image. If
anything looks interesting, click and read the original in a new
browser window. This is a lot better than "randomly" located
links in the UCNews website that someday (probably) will be obsolete or
"page not found."
Finally, after the December 6th event (as an example) has passed, the
UCNews editor can simply delete the article from the published page.
Meanwhile with all the time savings, UCNews can dedicate to improved original local news coverage.
Competition for Readers' Attention
In the blogosphere, the goal is to keep readers on your web page, not
to distract them to other external sites. So publishing your
Scoop.it magazine using social media is exactly what you want to do
since it is the primary publication. In addition, Scoop.it tracks
With UCNews, our goal is to demonstrate a high pageview count for our
own resident articles. Adding a Scoop.it magazine (external) link
to UCNews will not help Uphams Corner News demonstrate a strong
readership if readers are distracted off the site.
So why do this? The answer is clear: Doing good is the right thing to do. Just that simple.